Hero — H1 in Oswald
Oswald 700 · 64px / 1.05 · headline use
Typography
How Polaris uses Open Sans and Oswald together.
Type Scale
From hero down to fine print
Section Title — H2
Oswald 600 · 38px / 1.1 · section heads
Card Title — H3
Oswald 600 · 24px / 1.2 · card titles
Subheading — H4
Open Sans 700 · 18px / 1.3 · supporting heads
Body copy is set in Open Sans 400, 17px / 1.65 — a warm sans for invitations, blog posts and product descriptions. It pairs with Oswald, a condensed display sans used for short, vertical headlines.
Small text · Open Sans 400 · 14px / 1.55 — meta lines, captions and form helpers.
Prose Patterns
Common copy blocks used across Polaris
Paragraph & emphasis
A short paragraph of body copy. Inline you can use strong for emphasis, italic for titles, code for snippets and links that pick up the accent colour.
Bulleted list
- Use bullets for non-sequential items.
- Keep each bullet under two lines.
- Avoid more than seven bullets in one list — split into sections.
Ordered list
- Open the brief — venue, date and guest count.
- Assemble the right blocks.
- Add copy, imagery and tickets.
- Launch and announce.
Blockquote
"Dinner tickets sell out two weeks before the event — book early."
Event Host, December 2025
Definition list
- Capacity
- 90 guests
- Venue
- Duke Street, Liverpool
- Date
- 24 December 2026, 18:00
UI Words
Buttons, labels and inline pieces
Type that warms a page
"Open Sans for the body, Oswald for the night."
Pairings
Combinations Polaris uses across the template
Body + Quote
Open Sans 400 with an Oswald 600 pull-quote — works for blog posts and project case studies.
Card + Meta
Oswald 600 title with an Open Sans 700 meta line — used on shop cards and team profiles.
Hero + Eyebrow
Open Sans 700 eyebrow above an Oswald 700 hero title — invitation and section heads.